On one hand, you had the 'B' intentionally separated, while the 'R' and 'S' engaged in a seamless blend. The 'B,' 'R,' and 'S' were more than just alphabetic characters they were a maze of overlapping lines and forms. Yeah, legibility wasn’t exactly the logo’s strong suit.ĭespite its complexity, this monochrome marvel was intriguing in its design choices. Meanwhile, the ‘R’ and ‘S’ were like conjoined twins, smoothly merging into one another. The first 'B' was like the quirky cousin at the family reunion-it stood apart, slightly overlapping only the upper part of the 'R' to its left. Picture this: interlocking letters "BRS" with stripes and unique shaping adding to the complexity. When it comes to retro designs, Blue Ribbon Sports' original logo was a far cry from the clean, minimalist Swoosh we all know today. Believe it or not, Nike wasn't always "Nike." No Swoosh, no "Just Do It"-in fact, the company started its journey under the name "Blue Ribbon Sports." In this portion of our deep dive, we’re exploring the earliest chapter of the Nike logo design saga. Trust me this is one design journey you won't want to miss.Īlright, design enthusiasts, let's kick it back to the '60s and '70s, when bell-bottoms were all the rage, and the Nike Swoosh was just a twinkle in the design universe. So, tie up those Air Force Ones, and let’s jump into the fascinating world of Nike logo design. From its simple beginnings to the multi-dimensional brand strategy Nike employs today, we'll explore the ins and outs of what made this logo a court-side legend. Together, they created an emblem that would eventually adorn the attire of athletes and fashionistas alike, transcending generations. We'll unravel the tale of a humble graphic design student and a startup sportswear company that joined forces in the early '70s. Whether you're a seasoned graphic designer or just someone with an eye for visual storytelling, you're going to love this deep dive into one of the most recognized symbols on the planet. Today, we're going to delve into the captivating history and evolution of Nike logo design. If you're anything like me, a design aficionado, then you know the role of great design in making a brand stick. Ah, yes, the symbol of athleticism, empowerment, and let's not forget-good ol' retail therapy. In the world of iconic branding, few logos capture hearts and minds like the Nike Swoosh.
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